Mediacorp Adds New Kids’ Content & More to okto


Mediacorp is bolstering its Singaporean channel okto with the addition of new children’s and sports programming.

okto jr offers content for viewers between the ages of 4 and 6 that is meant to encourage learning, community bonding and bilingualism, with more than 50 percent original local series. Titles include Junction Tree, Singapore’s first bilingual preschool show, and Ollie & Friends. okto jr broadcasts weekdays from 9 a.m. to 4 p.m., and weekends between 7 a.m. and 9 a.m. okto also features programming for kids aged 7 to 12 on weekdays from 4 p.m. to 9 p.m., and weekends between 9 a.m. and 9 p.m.

oktoSports, meanwhile, presents premium athletic action from Singapore and around the globe. Aimed at fans between the ages of 18 and 39, oktoSports will carry live Italian Serie A matches, FA cup matches, 2017 International Champions Cup Singapore (ICC Singapore) and other world-class sports events. The channel will also feature ASEAN School Games 2017 and National School Games 2018, as well as a new game show, Super 100. It will air from 9 p.m. to 12 a.m. Monday through Thursday; 7 p.m. to 12:30 a.m. on Fridays; 9 p.m. to 12:30 a.m. on Saturdays; and from 9 p.m. to 1 a.m. on Sundays.

Michelle Chang, lead for English audiences at Mediacorp, commented: “okto is the most popular channel for kids in Singapore—our average weekly reach exceeds the combined reach of kids’ offerings on cable channels. The concurrent focus on sports and active lifestyles is part of our vision for okto to be the number one channel for kids to fulfill their maximum potential and the number one channel to rally Singaporeans to lead active lifestyles through sports.”