ITV Granada to Rebrand

HONG KONG: As part of ITV’s company-wide rebrand, ITV Granada is changing its name to ITV Choice, with a new logo and refreshed on-air idents.

The new look will be revealed for first time on March 25. As ITV Choice, the brand will align more closely with the new ITV brand globally. The upcoming slate includes Agatha Christie’s Poirot, Endeavor, Midsomer Murders, Dancing on Ice, The Jonathan Ross Show and more.

Augustus Dulgaro, the senior VP for Asia Pacific, said, “Changing the channel’s name to ITV Choice and aligning our brand with our parent company is truly reflective of the channel’s proposition, as the heart of popular British culture away from home. We anticipate that our new look will not only engage with our audiences, but also inspire and excite.”