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iflix Partners with Twitter on Mystified Launch


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Twitter users in Southeast Asia will be able to watch iflix’s first original movie from the Philippines, Mystified, on the social media platform this week.

On Friday, March 29, and 8 p.m., Twitter users will be able to watch Mystified directly through iflix Philippines’ official Twitter account. The film’s stars will be live-tweeting during the broadcast. The fantasy movie will launch at the same time on iflixFREE and iflixVIP.

Sherwin dela Cruz, co-founder and country manager for iflix Philippines, noted, “The iflix team is so proud of how Mystified turned out and we want to give the largest possible audience the chance to experience the film for free. Our collaboration with Twitter allows us to cast a wider net so more fans can see the film, with the added bonus of our stars interacting directly with their fans through the platform”.

Carl Cheng, head of entertainment partnerships for Southeast Asia and Greater China at Twitter, added, “Entertainment is a big conversation driver on Twitter in the Philippines. As the first of its kind in the region, we are excited to collaborate with iflix to help as many fans as possible to be part of this exciting launch. Through Twitter, everyone can join in the discussions and find out what’s happening as they unfold during the premiere. It is like attending the premiere night in the comfort of one’s home.”

 








About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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