iflix & Twitter Align for Malaysian Football Coverage


iflix is collaborating with Twitter around Malaysian football coverage, combining live streaming with social media commentary.

The platform secured the online video streaming rights to the Malaysian Football League in a ten-year deal in January 2018 and has been delivering live coverage and highlights on iflix channel, available on iflixFREE and iflixVIP. Beginning this season, viewers will have direct free access—no login required—to more than 200 MFL matches via Twitter on iflix’s new Webview Player. Those with a Twitter account can participate in the real-time commentary, interactive game-play and featured polls. In addition to live streaming matches, iflix will make real-time highlights, clips and interviews available via Twitter Moments.

“This is a massive leap forward for iflix in our mission to democratize Malaysia’s favorite sport,” said iflix Co-Founder and Group CEO Mark Britt. “Last season, we set out to return football to the people, the true fans of the game, who were denied access by expensive, monopolistic cable companies. We are so proud to be the first video streaming service in Southeast Asia to power MFL live-streaming technology on Twitter, and driven by the opportunity to liberate the sport and empower the fans.”

Maurizio Barbieri, Twitter’s head of sports partnerships for Southeast Asia and Greater China, added, “Broadcasting every game of the season for a premier first-division football league is a first for Twitter in Southeast Asia, and a remarkable opportunity to combine the huge amount of football conversation on the platform with the premium content that drives this. We have enjoyed great success live-streaming with leading sports broadcasters around the world, so we are excited to collaborate with iflix to bring more live football to one of the most passionate fan bases in the world.”

Malaysia Football League CEO Kevin Ramalingam noted, “The pioneering vision behind this deal represents exactly why MFL chose to work with iflix a year ago. We are excited with the digital integration and innovation in sport, and proud to be part of the future of football for the region.”