HOOQ Taps Jennifer Batty as Chief Content Officer


HOOQ has appointed Jennifer Batty, most recently the executive VP of programming at RTL CBS Asia Entertainment, as its new chief content officer.

Batty was a key member in RTL Group’s expansion into India and then its joint venture with CBS Studios International, launching RTL CBS Entertainment and RTL CBS Extreme. Through her work as executive VP of programming at RTL CBS Asia Entertainment Network and Star World, Batty has connected major markets in Asia to a host of world-class program offerings. Batty built her career heading up programming at Modern Times Group (Viasat Broadcasting) pay-TV channels across Scandinavia and Eastern Europe and held various roles at Alliance Atlantis Communications, from content sales to content development in both Europe and Canada.

HOOQ Chief Executive Officer Peter Bithos commented: “Jennifer needs no introduction in the Asian region. She has a stellar reputation in the industry and we are so proud to welcome her to the HOOQ family. Most importantly, she understands the region and she knows customers’ media appetite. You don’t just see it in her résumé—you see it every day in her work. Her knowledge of Asia combined with her passion for content are assets we welcome to HOOQ.”

Batty commented: “Content consumption over the recent years has seen a significant shift whereby viewers have more control. The growing access to multiple screens and improved connectivity underscores the reality that linear viewing is on the decline. With HOOQ, viewers can choose to watch their favorite shows wherever, whenever they want. More than ever, we must provide compelling programs and an easy-to-navigate platform to retain viewers. I’m very excited to be joining the team at HOOQ at such a pivotal time in the media industry.”