HOOQ Expands Offering of Free-TV Channels

On the back of adding 20 pay-TV networks to its roster, HOOQ has now expanded its lineup of free-to-air channels in Indonesia, offering a total of 13 on its Live TV feature.

Among the new free-TV channels added to HOOQ are tvOne, a news-centric service with local and international news coverage, and ANTV, which provides a mix of local reality, comedy and drama content. DW features coverage on events and developments of Indonesia and Germany, while BeritaSatu is a news-centric channel known for programs with a focus on the local and regional political and economical landscape.

Peter Bithos, CEO of HOOQ, commented, “Live TV was a purposeful pursuit with the belief that offering consumers the convenience of ‘free TV in their pocket’ together with the best premium content for as little as 25 cents USD a day is a uniquely powerful combination. Only HOOQ has put an end-to-end video platform together. To achieve this, we continue to craft breakthrough and innovative industry partnerships with the free-to-air broadcasters which neither cannibalize nor destroy their advertising revenues. Indonesia for us is just the start! We continue to believe the industry needs an alternative video platform versus today’s dominant social media platforms, which have a stranglehold on free video distribution and do not provide a viable means for premium content monetization.”

Jennifer Batty, chief content officer of HOOQ, said, “We are very excited to welcome top-rated channels including tvOne, ANTV, BeritaSatu and DW aboard HOOQ. Now Indonesians can find the best free entertainment and the best premium entertainment all in one place. The amazing value proposition we have built makes the best of local and the best of Hollywood entertainment accessible to Indonesians from all walks of life and tremendously increases the reach of our content partners. Whether a customer wants to watch a great show on their favorite Indonesian channel for free or chooses the best premium content even for just a day, HOOQ now offers that entire experience in one platform.”