E! On-Demand Service Heads to Vietnam

E! Zone, which delivers on-demand access to content from the pop culture channel, is launching in Vietnam for the first time via POPS Worldwide.

The service from NBCUniversal International Networks will be available on POPS Worldwide’s YouTube channels from July.

“With E! Zone available in Japan, China, Singapore, Malaysia and now Vietnam, we are excited to bring our E! Zone offerings to even more pop culture fans across the region,” said Christine Fellowes, managing director of NBCUniversal International Networks, Asia Pacific. “NBCUniversal’s strength lies in producing world-class content and along with POPS’ expertise in engaging audiences, we are confident that E! Zone will be a hit in Vietnam.”

“E! Zone will be the ultimate female-focused brand covering celebrities, entertainment and pop culture including a number of key titles and content localized for the Vietnamese audience,” said Esther Nguyen, founder and CEO of POPS Worldwide. “With our leading experience in localization and distributing worldwide premium entertainment content in Southeast Asia, this far-reaching partnership not only opens new categories in POPS’s content library but also opens new portals where we will be reliving entertainment news from around the world as well as Vietnam entertainment news.”