Monday, December 10, 2018
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China’s Alibaba Ties Up with The Media Pioneers


Alibaba has inked a deal with The Media Pioneers for the children’s programs The Moe Show and Pop Up, as well as the drama series Taboo.

Alibaba will air the shows on its digital platform, and will also promote the brands across China. Youku has licensed all three series for broadcast this year, with The Moe Show and Pop Up slated to launch at the end of 2018.

The Moe Show and Pop Up are both produced by New Zealand’s Pop Up Workshop, while Taboo is made by Scott Free London and Hardy Son & Baker.

Maggie Liang, managing director and executive producer at The Media Pioneers, commented: “We are thrilled to be working with Alibaba and Youku on The Moe Show and Pop Up—they are both great children’s programs. Equally entertaining and educational, we believe they will perform well in China amongst little ones. As for Taboo, which was a hugely successful series in the U.K., we are excited to bring it to Chinese audiences, and look forward to it having the same reception there.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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