CASBAA to Host Formats Asia Program

HONG KONG: The CASBAA Convention will serve as the host for Formats Asia, which takes place on October 23 at the Grand Hyatt Hong Kong.

Organized by Lightning International, Formats Asia provides a venue for buyers and sellers to share successes and discuss challenges of formats. It brings together content and format owners, production companies, broadcasters and advertisers. The program will include a focus on current trends in Asia for format owners and producers and provide insight into broadcasters’ requirements in China, India and across the region. There will also be a specific session of factual, factual entertainment and drama formats. Other topics include a focus on Asian-inspired formats and how they should be exported to the rest of the world.

James Ross, the founder of Formats Asia and CEO of Lightning International, said: “This is a tremendous opportunity for the key content and format-related industry sectors to come together under one roof at the CASBAA Convention. Formats Asia remains an independent event, and both CASBAA and Formats Asia will benefit from synergies developed between the two”

“As TV formats continue to grow in importance, Formats Asia will be a valuable source of information for executives in the region. We are happy to work with Formats Asia this year to provide our delegates with a well-rounded view of the multichannel TV industry in the Asia Pacific,” said Christopher Slaughter, the CEO of CASBAA.