Blue Ant Entertainment Grows Footprint in the Philippines


Blue Ant Entertainment has expanded its reach in the Philippines with a launch on the Cignal TV platform.

Through the deal, which goes into effect on June 1, Cignal subscribers will have access to Blue Ant Entertainment’s catalog of programs that includes reality, drama, award shows, celebrity talk shows and entertainment news. The Blue Ant Media general entertainment channel carries series and shows airing same-day and express from the U.S., including Siren, Bull, FBI, Charmed and The InBetween. Dailies such as Entertainment Tonight, The Late Show with Stephen Colbert and The Late Late Show with James Corden are also available through the channel.

Beatrice Lee, CEO of Blue Ant Media in the Asia Pacific, said: “The Philippines has always been an important market to us. We are thrilled to increase our reach to more Filipino audiences while strengthening our partnership with Cignal TV.”

Vitto Lazatin, Cignal TV’s VP of content acquisition, management and strategy, added: “We are thrilled to welcome another great addition to Cignal’s already awesome channel lineup with Blue Ant Entertainment. We’ve always been impressed with Blue Ant Entertainment’s roster of Hollywood programs and award shows, and we are positive that Cignal subscribers will be delighted with this new entertainment destination on their TVs via Cignal DTH and on their mobile devices via Cignal Play.”