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GMA Network Unveils GMA Affordabox


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The Philippines’ GMA Network, as it celebrates its 70th anniversary, has launched GMA Affordabox, its own affordable DTT receiver.

GMA Affordabox was specifically developed to be made accessible to millions of Filipino households. It is a plug-and-play device that can be connected to an analog TV in order to receive digital television broadcast. Users can watch GMA, GMA News TV and the Heart of Asia in digital display, as well as all other free-to-air digital TV channels available in their area. It comes with a built-in multimedia player that makes it an all-around digital file access device allowing users to play compatible video files, view photos and listen to music using a USB drive.

Another function of the GMA Affordabox is its personal video recorder that allows viewers to record GMA, GMA News TV and Heart of Asia programs. Users can watch and re-watch highlights of the shows by instant or scheduled recording. The device also has a nationwide Emergency Warning Broadcast System (EWBS) that receives alerts from the NDRRMC about any calamity warnings in their area. It will automatically set off an alarm during emergencies with its functional auto-on alert feature for every household’s safety and preparedness.

The GMA Affordabox is currently for sale online and in stores for the following areas where GMA’s digital signal is already available: Metro Manila, Benguet, La Union, Pangasinan, Bulacan, Pampanga, Nueva Ecija, Tarlac, Batangas, Cavite, Laguna, Quezon, Rizal, Bohol, Cebu, Leyte, Davao de Oro, Davao del Sur and Davao del Norte.

GMA Network Chairman and CEO Felipe L. Gozon said: “In celebration of this milestone of reaching seven colorful decades in the industry, we are more than grateful for the Filipinos’ continued trust in GMA Network as we reaffirm our commitment to deliver excellence in news and entertainment.”

GMA Network President and COO Gilberto R. Duavit, Jr. stated: “GMA Affordabox stays true to its name as we make it available in the market at an affordable price, without compromising quality. GMA Network has teamed up with the best product developers and engineers to give you a device built with additional features and high-quality materials at an accessible price. Now, more Filipino homes can start enjoying digital TV viewing.”

GMA Network Chief Risk Officer and First VP for Corporate Strategic Planning and Concurrent Head for Program Support Regie C. Bautista added: “Aside from providing superior digital reception, we also wanted Filipino homes to enjoy additional features that are built to suit their lifestyle.”








About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]

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