BIG RTL Thrill Set for November Launch

MUMBAI: BIG RTL Thrill, a new male-skewed action channel from Reliance Broadcast Network and the RTL Group, is gearing up for a November 5 launch in India. 

The service will go on air in Uttar Pradesh, featuring international content dubbed in Hindi. Further expansion into other Hindi-speaking territories and the SAARC region will follow. The channel targets male viewers 15 to 44 and offers programming such as reality shows, action series, wrestling, extreme sports, game shows and movies. Production companies such as FremantleMedia, Endemol and Red Bull have supplied content to the channel.

Tarun Katial, the CEO for Reliance Broadcast Network, said, “BIG RTL Thrill comes as an answer to the Indian males’ quest for action entertainment. The product is world class, served in Hindi, and has been designed to fill a clear void that exists in the market, ensuring high audience engagement. With the launch of this channel, Reliance Broadcast Network fortifies its standing in Uttar Pradesh, offering advertisers a robust and unmatched offering in the region, delivering exceptional value for their brands.”
 
Andreas Rudas, the executive VP of regional operations and business development for CEE and Asia of RTL Group, added, “This is an exciting moment for us at RTL Group; it’s our first step into the Indian broadcasting market, which offers very promising growth opportunities. We will contribute our long-term broadcasting and programming expertise to BIG RTL Thrill—with high-quality content targeting a clearly defined audience. The powerful combination with Reliance Broadcast Network will help ensure that BIG RTL Thrill becomes a strong new brand on the Indian market.”