ATF Opens Call for Chinese Pitch


The Asia TV Forum & Market (ATF) and Perfect World Pictures have launched a pitching platform calling for new and original scripts for the development of a theatrical movie, an online film and a digital drama series.

An inaugural event from ATF and sponsored by Singapore’s Perfect World Pictures, the ATF Chinese Pitch 2018 will showcase ideas for export and development in all Chinese-speaking territories. The prize consists of an opportunity to have his/her script bought, collaborated on or have third-party investors to greenlight the project. For those receiving a straight buyout, an amount of S$15,000 will be offered. Finalists will be pitching their ideas in front of professionals on December 6 during ATF.

ATF’s group project director, Hui Leng Yeow, said, “As the leading gateway into Asia, each edition of ATF offers new content from and for the region and beyond. Nurturing Asian talent is top of mind for us, and we feel very privileged to have Perfect World Pictures join hands with us for another quality platform that will allow Asian content creators to put forth their best ideas and concepts to fruition in China.”

Perfect World Pictures’ CEO, John Ho, commented, “This unprecedented partnership reflects the shared cultural experiences that frame this new creative support, facilitating strategic business exchanges between China and the rest of Asia. I think bringing the best ideas from Asia into China is a natural surge, as the Chinese online streaming video market continues to grow and consumers are increasingly receptive to content diversity.”