Asian Rollout Begins for HBO GO


SINGAPORE: The HBO GO service is set to begin its Asian rollout in Hong Kong in the first quarter of 2013, in partnership with now TV, delivering shows 12 hours after their premiere on the premium channel in the U.S.

HBO GO is slated to deliver around 1,000 hours of HBO Original content, including Game of Thrones, True Blood, Veep and The Newsroom. “This announcement further demonstrates HBO Asia’s commitment to introducing value-added services that provide flexibility, compelling content, and increased customer satisfaction,” said Jonathan Spink, CEO of HBO Asia. "HBO GO will meet the demand of changing consumer viewing habits, offering subscribers quick access to a wide variety of award-winning and critically-acclaimed content 12 hours after the U.S., which will helps with the ongoing fight against illegal copying, distribution and piracy.”
HBO GO will be available for free to now TV’s HBO MAX PAK Premium subscribers. Janice Lee, PCCW’s managing director of TV and new media, noted, “Over the past months, we have launched a number of apps with great success, including the now Player and now news apps, with which we have accumulated over one million downloads via smartphones, tablets and other devices. We have every confidence that HBO GO, as a new addition to our content lineup, will further enrich our customer experience by offering great content anytime, anywhere.”