ABS-CBN Opens Indoor Amusement Park


ABS-CBN has launched the ABS-CBN Studio Experience, an indoor amusement park also known as Studio XP.

Studio XP features physical attractions and digital innovations. Studio XP is located on a 1,400-square-meter-site. It is located in Ayala Malls TriNoma in Quezon City, Philippines. Studio XP is divided into three studios—Fantasy, Reality and Retail—with a total of 15 attractions.

Fantasy Studio’s ARX allows guests to play an augmented reality game. Four TV program-based Reality Studio attractions, meanwhile, offer brand-new digital experiences for guests of all ages. For instance, in The Voice: Open Mic, inspired by the singing competition series The Voice Philippines, virtual coaches judge visitors’ singing talents.

Additionally, the 80-seat 4D Kapamilya Theater transforms into an interactive multiplayer hub where guests compete in games with up to 80 people using tablets that are provided. It also showcases 4D shorts, shows and live events. It also screens ASAP 4D, the Philippines’ first 4D production featuring the country’s longest-running musical variety program, exclusively produced for Studio XP.

The Reality Studio also features physical and mental challenges such as Minute to Win It: The Experience, based on the international game show franchise Minute To Win It; the Pinoy Big Brother Breakout, inspired by the hit Big Brother; and Celebrity Calling, which gives visitors the chance to receive a call from an ABS-CBN star.