Disney Star Seals Indian ICC Deal

Disney Star has clinched a deal with the International Cricket Council (ICC) to serve as the Indian home of men’s and women’s events through the end of 2027.

The four-year deal includes TV and digital rights for all ICC cricket in India. Per the ICC, the new agreement “yielded a significant uplift to the rights fee from the previous cycle” following a tender process that began in June.

“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our members and will support our ambitious growth plans,” said ICC Chair Greg Barclay. “They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.”

Barclay added: “Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game. Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision so I’m incredibly excited by the size of the opportunity ahead. This was an incredibly competitive process, which isn’t surprising given the huge audiences that cricket consistently attracts with more than a billion fans that passionately follow the game globally. I’d like to thank all of the bidders for their interest in and support of cricket.”

K Madhavan, country manager and president of Disney Star, noted, “We are delighted at being able to continue our association with the International Cricket Council (ICC) and look forward to strengthening our partnership by growing the sport of cricket in the years ahead. With the acquisition of the ICC digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.”