MIP China Online Concludes First Digital Edition

MIP China Online has wrapped up, having hosted a total of 1,756 online business meetings over four days between international distributors and buyers from Chinese and Asian TV channels and platforms.

The first all-online edition of MIP China, which took place from July 28 to 31, welcomed 225 participants from 28 countries covering 12 time zones. MIP China Online will return between September to December with a wide-ranging program for Chinese producers that will include keynotes, screenings and training seminars. Now in its fourth year, MIP China is produced by Reed MIDEM in partnership with Reed Exhibitions China.

MIP China Director Ted Baracos said: “The decision to transform MIP China from a 1-to-1 meeting event in Hangzhou to an entirely online operation has been validated by the enthusiastic response from the international and Chinese TV communities. We are grateful to all participants as well as the City of Hangzhou, the Zhejiang Radio & Television Administration, and the Department of Commerce of Zhejiang Province for supporting MIP China 2020 and its online service during these difficult times.”