iflix Adds Gaming Channel Arcade Cloud

Arcade Cloud, Blue Ant Media’s animated and live-action destination for gamers, has launched on iflix.

The gaming channel is now available on iflix in all Asian countries where the platform operates, including Malaysia, Thailand, Philippines, Indonesia, Vietnam, Cambodia, Myanmar, Brunei, Maldives, Pakistan, Bangladesh, Nepal and Sri Lanka. Arcade Cloud launched with 50 animated clips, and per the deal, will provide a monthly refresh of 10 to 15 clips licensed to distribute until January 2020.

Arcade Cloud’s original content portfolio includes series The Squad, In 3 Minutes and Fortnite Animation. The content is created within the in-house digital content studio Omnia Media.

Beatrice Lee, CEO of Blue Ant Media in the Asia Pacific, said: “Our new partnership with iflix is a great opportunity for us to connect to more gaming enthusiasts in the Asian region. Arcade Cloud consistently provides gamers with a compelling lineup of popular animation series and in-depth coverage of the hottest gaming topics. The Arcade Cloud team has had continued success in producing original content that entertains and educates gamers worldwide and now attracts more than 3.3 million fans across all its digital platforms.”

Craig Galvin, global head of content for iflix, added: “iflix has built up substantial resources and capabilities within the organization entirely focused on consumer innovation and customer engagement and we are excited to expand our content offering to meet the entertainment demands of the new generation of iflix customers—young, mobile-first and into gaming. We are delighted to welcome Blue Ant Media to the service in our mission to push the boundaries of defining and developing content and new exciting formats for this new generation of viewers.”