Brightcove to Handle Indonesian News Site’s Video Content

SINGAPORE: Indonesian news website Okezone has partnered with the online video platform Brightcove to deliver and monetize video content across multiple platforms.

Through the partnership, Okezone will rely on Brightcove’s Video Cloud for the re-launch of its news site and to deliver and manage a broad range of video content to several devices, including mobile platforms. The Okezone site, owned by Indonesian company PT Media Nusantara Citra (MNC), is also expanding in markets such as Malaysia, Singapore, Saudi Arabia and the U.S.

“We see that as our users shift towards becoming increasingly mobile, it is crucial that we adapt and enhance the mobile viewing experience,” said Roy Simangunsong, the CEO at PT Linktone Indonesia (MNC Group). “With Brightcove Video Cloud, we are thrilled that we are now able to offer our users a multi-device experience, while we are also able to monetize our content across all devices.”

“The publishing world is all about reaching new readers, retaining engagement levels with existing reader base and creating new revenue streams,” said Dennis Rose, the senior VP for the Asia Pacific and Japan at Brightcove. “With Video Cloud, publishers can enhance feature stories, increase online advertising inventory and easily monetize video assets with pre-roll advertising. With this partnership, we look forward to supporting Okezone’s efforts to provide an enhanced viewing experience customized across devices.”