ZEE Teams with Voddler for Streaming Movie Service

STOCKHOLM: Indian media giant Zee Entertainment Enterprises (ZEE) has tapped Sweden's Voddler to build a global service for streaming its content.

Voddler will build and operate a global solution for online streaming of ZEE's premium content. The new OTT service will be branded and marketed by ZEE globally, initially targeting India, the U.S. and Indonesia.

 Marcus Bäcklund, Voddler’s CEO, said: "Voddler is committed to bringing great content online with the world’s best cloud-based streaming technology. We’re thrilled to partner with Zee to offer their premium series and movies to fans globally. The Voddler solution scales at all data levels and makes true global online streaming feasible, both from a financial and technical perspective. To continue to build the world’s most efficient cloud-based streaming solution, we couldn’t hope for a more visionary partner than Zee."

Subhash Chandra, Zee’s chairman, added: "Zee turned 20 years this fall. As we now step into our third decade, we are transforming ourselves from a broadcaster to a narrowcaster that will cater to every screen. Voddler’s solution, with its innovative streaming technology and almost limitless cloud solution, enables us to execute on that strategy fast and efficiently."