beIN Sports Scores Thai Carriage

BANGKOK: Expanding its Asian presence, beIN Sports is set to be offered on Thailand's leading pay-TV platform, TrueVisions, beginning this week.

The channel, beIN SPORTS 1, will become available to the platform's subscribers tomorrow (February 5). The channel holds the broadcast rights for, among others, the Scottish Professional Football League, Major League Soccer (MLS), the Brazil World Tour, ATP 250 tennis, RBS Six Nations rugby and the Spanish Basketball League. It also offers club content from Liverpool TV, Spurs TV and Paris St-Germain, summer soccer friendlies, docs, magazine series and more.

The channel has already secured carriage in Indonesia, the Philippines, Hong Kong and Taiwan. “Thailand is a new and very important market for beIN SPORTS and we are very excited about our launch on Thailand’s leading pay-TV platform in TrueVisions," said Nasser Al Khelaifi, chairman of beIN SPORTS. "Since the launch last year, beIN SPORTS is now the fastest-growing sports television brand in the world, and we aim to continue the pace of expansion in Asia as we seek new opportunities for growth.”

Anat Mekpaiboonvatana, managing director of TrueVisions, added, "We are delighted to enter into partnership with beIN SPORTS to showcase this new and exciting branded channel in Thailand. We are very proud to be the first pay TV operator in Thailand to bring beIN SPORTS to our viewers, and we are committed to offering the most extensive coverage of world-class sports with the best high-definition quality. With an exclusive addition of beIN SPORTS, our portfolio now comprises 30 sports channels, reinforcing TrueVisions’ positioning as the ‘King of Content’ for Live & Exclusive. We also promise more of action sports programming for Thai sports fans.”