MIPTV Spotlight: Universal Networks International in Asia

CANNES: The Universal Networks International (UNI) bouquet includes E!, which delivers more than 500 hours of original programming on the Asia feed.

That includes Keeping Up with the Kardashians. DIVA Universal features drama and unscripted programming.  To supplement acquired content, DIVA Universal created an Asian original unscripted series, Hot Guys Who Cook, tailored for the female audience. Other channels overseen by UNI include Style, Syfy and Universal Channel. “We intend to create more buzz on our unique portfolio proposition in 2013 by launching the second phase of the ‘High-Heeled Warriors’ consumer research that we commissioned in 2011 that provided stakeholders with a greater understanding of the female Asian television viewer,” says Christine Fellowes, the managing director for the Asia Pacific at UNI.