Expanded Carriage for Life Inspired

HONG KONG: LI TV Holdings has scored three new carriage deals for Life Inspired (Li), bringing the channel to TVB Pay Vision in Hong Kong as well as Topas TV and max3 in Indonesia. 

The channel is now available within the basic pack of TVB Pay. On Topas TV, Li joins the premium and lifstyle pack. It is offered through BizNet’s max3 within the family pack. LI offers viewers programming from the genres of food, home, wellness, travel and style. The channel carries a majority of English-language programming with 100-percent traditional Chinese subtitles. 

Anne Chan, the general manager of Li, said, “We’re excited over the steady growth of the channel and our brand since our maiden launch back in 2009. These new carriage deals are ignited by the growing demand of the premium lifestyle programming that we offer. It is our commitment to our audiences [to provide] the best of lifestyle content that is locally-relevant and we can’t wait to begin working with our new partners.”