TV7 to Launch in Scandinavia

STOCKHOLM: NonStop Television is launching the new TV7 channel in Scandinavia on February 14, targeting women with exclusive series, romantic films and lifestyle shows. 

The entertainment channel will focus on love, drama and passion. It will broadcast American dramas, sitcoms, lifestyle shows and soap operas, as well as a host of telenovelas out of Latin America. The first to be shown is Lalola. 

Also exclusively across Scandinavia, TV7 will broadcast the comedy series Head Case from Starz Media and the edgy soap opera Paradise Falls from Breakthrough Entertainment. For the premiere evening, on Valentines Day, TV7 kicks off with some classic romantic comedies, including When Harry Met Sally and Four Weddings and a Funeral. The channel will also be available on demand through download service Film2Home. 

"Through the launch of the new TV7, the channel expands from being available only in Sweden to a pan-Scandinavian TV channel," said Ignas Scheynius, the CEO at NonStop Television. "TV7 will broadcast 24/7 and be available on demand from the premiere evening. We believe that a female-focused channel like TV7 is missing in the Nordic countries and we look forward to the future of the new TV7."