Mattel, Amberwood Ink Toy Deal for RollBots

OTTAWA, September 4: Amberwood Entertainment has entered
into an agreement with Mattel for toys and various other products based on the
new 3-D-animated series RollBots.

The 26×30-minute action-comedy series, aimed at children
aged 6 to 11, is based on an original idea from Michael Milligan and was
commissioned by YTV. The property features perfectly round robots rolling at
extreme speeds on roller-coaster type tracks through Flip City, a community
comprised of 11 different robot tribes.

“We are looking forward to working with Amberwood
Entertainment on this new and unique television property,” said Holly Stein,
the VP of licensing acquisitions for Mattel Brands. “RollBots has many of the necessary characteristics to become
a great new entry in the kids market and our partnership brings us the
opportunity to work together to create engaging and innovative products that
bring the property’s unique features and story lines to life.”