TV4 Makes Promotion in Distribution Department

STOCKHOLM: David Österlund has been promoted to the head of distribution for TV4 from head of business development.

Österlund will report to Malte Andreasson, the director of scheduling for the TV4 Group, replacing Märta Rydbeck, who is leaving TV4 to become the head of broadcast managed services at Ericsson. Österlund has worked within the TV4 Group for 14 years and is currently the head of business development in the distribution area, both broadcast and VOD. His promotion to head of business development is effective October 1. Prior to this, he has held leading positions in TV4’s technical department.

Österlund said, "In an increasingly complex market, distribution becomes more important. I look forward to working with finding a balance between traditional television distribution, young platforms such as the internet, but also new distribution platforms for broadcast and VOD, and developing them."