TV4 Group, NBCU in Swedish SVOD Deal

STOCKHOLM, February 13:
TV4 Group has entered into an agreement with NBC Universal International
Television Distribution for the subscription VOD rights in Sweden to the series
House, 30 Rock and Heroes, as well as select Jerry Springer specials.

Under the terms of the
agreement, the first of its kind for TV4 Group, these titles will be available
on demand on the TV4 Anytime service via PC and IPTV. TV4 Anytime subscribers
will be able to watch new episodes of House and 30 Rock one week prior to their broadcast on TV4, and then for two weeks
afterwards. These titles, along with Heroes and the select Jerry Springer specials, are all planned for launch on TV4
Anytime in the spring.

“This agreement is an
important part in our strategy to show as much of our content as possible on
all of our platforms,” said Clara Scherman, the head of acquisitions for TV4. “We
will, as the first Swedish TV channel, offer our viewers some of the best
American TV shows on demand.”

—By Irene Lew