TV4 Group Coordinates Sports Rights Acquisitions

STOCKHOLM: The TV4 Group is to coordinate all sports rights acquisitions across its various channels and platforms, with Johan Kleberg leading the charge.

Kleberg will be responsible for coordinating acquisitions for sports content, adding to his role as COO of C More Entertainment, operating under the Canal+ brand in the Nordic region. Mats Pettersson will continue his work as a consultant to the TV4 Group on sports rights acquisitions. Kleberg takes up these new responsibilities with immediate effect.

Kleberg commented: "Sports rights continue to be a very important part of the TV4 Group offering across various channels and platforms within the group. This coordination process emphasize the importance of sports rights for the TV4 Group, and also makes it clear to the sports rights market how we buy rights."