TV-Loonland Awards Toy License for Little Princess

MUNICH/LONDON, April 11: TV-Loonland has granted a toy
license for its preschool series Little Princess to Martin Yaffe
International for the rollout of new toys in the U.K. and Ireland beginning in
February 2008.

Martin Yaffe International will develop products in a wide
range of toy categories—including figures, plush, inflatables as well as
wheeled and educational activity toys. Other recently appointed Little
Princess licensees include Blues Clothing
Ltd. for the U.K. market and Van Der Erve B.V. for the Benelux and French
markets. Both licensees will be producing children’s underwear and nightwear,
such as pants, vests, pajamas and nightdresses. Van Der Erve B.V. will also
produce daywear, including T-shirts, sweatshirts, pullovers, skirts &
dresses.

Produced by The Illuminated Film Company, the series is
targeted at 2-6-year-olds, and has been licensed to broadcasters in over 100
countries.

Bernd Conrad, the head of licensing and merchandising at TV-Loonland,
commented: “We are very pleased with this toy deal as it fits strategically
into our plan to continually develop our core brand portfolio while selectively
aligning ourselves with the best licensees in the business. Little Princess is a unique and delightful property that lends
itself to toys perfectly. With the wealth of creativity and quality Martin
Yaffe brings to the key toy categories they produce, this agreement is
definitely of mutual benefit. We are thrilled to have Martin Yaffe on board, opening
doors to an international toy career for our Little Princess and we look forward to a long-term partnership.”