truTV Heads to Asia

HONG HONG: Turner’s truTV is to launch on StarHub in Singapore on April 1.

Programming highlights include The Smoking Gun Presents, which recently ranked number one in the U.S. among all ad-supported cable networks; The Principal’s Office, The Investigators, Hollywood Justice and Speeders.

Sunny Saha, the senior VP and general manager of Turner Entertainment Networks Asia, said: “truTV offers an innovative and unique mix of programming unlike anything else on television. It features unscripted content that’s so genuine we needed a whole new way to describe it, actuality.”

Saha continued: "truTV is one of the most popular channels in the US and we’re confident that it will be just as popular here. We’ve adapted truTV to reflect the preferences of Asian audiences, creating a compelling entertainment experience that will captivate viewers.”

He added: “Turner in Asia Pacific has evolved beyond kids and news content to become a multiplatform media company with a vibrant and varied portfolio of genres and brands. Asia Pacific continues to be a priority region for Turner internationally and truTV advances our strategy of creating and delivering popular, high-quality programming,”