Inaugural CEO Appointed to Think TV Board

SYDNEY: Think TV, a new research-driven marketing and technology development company, has named seasoned marketing exec Kim Portrate as its first CEO.

Think TV was formed last month with founding members Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel. In her new role, which is effective July 1, Portrate will lead the company’s mission to promote commercial television’s scale and effectiveness across all screens. She will also help the ad and marketing community make the most out of TV.

Portrate has more than 20 years of experience working in the packaged goods, telecommunications, finance and tourism industries. She most recently served as chief marketing officer at Helloworld, a travel service provider. She also spent five years as general manager for consumer marketing at Tourism Australia. She began her career as brand manager at Unilever.

Think TV Chairman Russel Howcroft remarked: “Following an extensive local and international search, we are delighted that Kim has accepted the position as CEO of Think TV. Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TV’s dominance as a powerful medium that delivers results for advertisers.

“Kim will work with the Think TV board and team as we invest in research and other industry initiatives to demonstrate that television is a clear leader in return on investment.”

Portrate added: “It’s an exciting time for the TV industry and I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media.

“It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”