The N Launches Teen Research Panel

NEW YORK, December 12: Viacom’s nighttime network for teens,
The N, is teaming with online research firm OTX and mobile community provider
mbuzzy for the Teens Everywhere wireless research panel.

The research, which kicks off in January, will utilize the
mbuzzy mobile technology platform. It will allow The N to conduct research with
teens via their mobile phones, as well as provide a new online community for
teens to interact with and share wireless content and information. The panel
will tap into about 10,000 young people in order to access information on their
lifestyles as well as network programming, advertising, events and other
information. The panel will be recruited from the mbuzzy community, from
The-N.com and Quizilla.com.

"Teens Everywhere will enable us to monitor and gather
information from young people using their primary means of communication—cell
phones," said Radha Subramanyam, the VP of research and planning at The N.
"This process will allow us to communicate directly with our demo,
whenever and wherever they are, to get their 'life story' in a way that is most
endemic to them."