Telemundo Reformats its Prime-Time Commercial Breaks

MIAMI, June 5:
In an effort to reduce clutter for its advertisers, Telemundo, the
Spanish-language network serving the U.S. Hispanic market, will reformat its
prime-time advertising breaks in order to introduce its new Power Pod, which makes the first commercial break in every
prime-time show just 60 seconds in length.

Telemundo will make the Power Pod available to advertisers starting in fall 2007. It will also be offered on
the network's cable outlet mun2, for advertisers looking to target the younger,
bilingual Hispanic.

“Our
Power Pod is an option for our advertising partners that are looking for a new
way to get their message across to consumers in a less cluttered, more effective
environment,” said Steve Mandala, the senior VP of sales, marketing and
distribution for Telemundo and NBC Universal Networks. “We are always looking
for new, creative offerings for our advertising partners to engage their
consumers in as many different ways as possible.”