Talent Shows Rank High in Social Engagement

GENEVA: The Spanish and Brazilian versions of The Voice as well as New Zealand’s Got Talent and Belgium’s Got Talent are among the top series trending in social media, according to a new report from The WIT (World Information Tracking).

The WIT tracks nearly 60,000 shows in its database, with 650 new ones being added every month. Its WITspotter service offers social TV analytics, tracking the buzz around TV shows.

For the month of September, The WIT identified La Voz, the talent competition that airs on Telecinco in Spain, as the most social new show. New Zealand’s Got Talent, which airs on TV One in New Zealand, was ranked second. The factual health-based Drugs Live: The Ecstasy Trial, produced for Channel 4 in the U.K., ranks third for social engagement.

Belgium’s Got Talent, airing on RTL-TVI in South Belgium, and The Valleys, MTV UK’s new reality soap inspired by the hit franchise Jersey Shore, round out the top five. TV Globo’s The Voice Brasil garnered enough social engagement to place in the number six spot.

Also generating quite a bit of buzz on social media was Curso del 73, the second edition of the Spanish adaptation of the British format that launched on Neox, as well as Six in the City and The Hit, two factual-entertainment pilots for Ireland’s national public broadcaster RTÉ Two.

From the U.K., the Channel 4 series Baggage, The Audience and 999: What’s Your Emergency? all ranked among the top 20 most social shows of September.