Tag: WARC

WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion.

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says.

Global advertising expenditure is expected to top $1 trillion this year, a 10.7 percent rise.

Global advertising revenues are projected to reach $1.07 trillion this year.

Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter.

Global advertising spend is expected to top $1 trillion for the first time in 2024, with expenditure on connected TVs (CTV) expected to be among the key drivers.

The latest data from the AA/WARC Expenditure Report shows a stable first quarter for the U.K. advertising industry, with spend rising 0.1 percent year-on-year to reach £9 billion.

New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.

The cost of advertising is rising across platforms, led by television, according to a new study from WARC.

WARC has released the annual review of its Global Marketing Index (GMI) over the 12 months of 2021, which it says marks the strongest year ever for marketing budgets globally, led by growth in digital, mobile, TV and out-of-home.