SYDNEY: The Australian television body ThinkTV has provided, for the first time ever, a figure that captures all the ad revenue spent by advertisers and their agencies on commercial TV.
Tag: ThinkTV
Oz Study: TV Delivers Biggest ROI for FMCG Brands
November 28, 2016
The first results from the Payback Australia study by Ebiquity have found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brands.