Tag: Shoppable TV

Maria Rua Aguete, leader of the media and entertainment team at research firm Omdia, delivered a data-packed presentation on CTV advertising projections and the shoppable TV opportunity as the Connected TV Festival continued today.

Amazon has expanded its “Shop the Show” experience on Prime Video, allowing U.S. consumers to purchase items through more than 1,300 shows, movies and live sporting events.

Growth in online consumer spending is expected to outpace that of the media and entertainment sector.