Concerns about COVID-19 and subsequent social-distancing measures could lead to a 60 percent increase in media consumption, according to Nielsen.
Tag: Nielsen
New Nielsen Service Enhances SVOD Measurement
October 19, 2017
Nielsen is now offering a new syndicated solution to independently measure subscription-based streaming content.
Australia’s OzTAM to Increase TV Ratings Panels by 50 Percent
July 20, 2016
SYDNEY: The number of homes in OzTAM's television audience measurement (TAM) panels will increase by 50 percent, thanks to a new three-year deal with Nielsen.
SVOD, DVR Penetration Now Equal in the U.S.
June 28, 2016
Key findings of Nielsen’s Total Audience Report for Q1 2016 include that SVOD and DVR penetration are now equal at 50 percent of U.S. TV households. Live and DVR/time-shifted TV has 226 million adult users per month, Nielsen says, just behind radio usage at 240 million users per month. Adults spend 4 hours and 31 minutes on live TV per day, down by 1 percent on Q1 2015. Live, DVR and time-shifted viewing is down to 6 hours and 37 minutes.
Consumers Continue to Prefer Traditional TV
March 17, 2016
Most consumers have no plans to become cord cutters, with viewers worldwide choosing to supplement traditional TV rather than leave it, according to new Nielsen findings.