Tag: MIP LONDON

The second edition of MIP LONDON has come to a close after welcoming almost 2,000 delegates from 74 countries.

With MIP LONDON right around the corner, World Screen catches up with Lucy Smith, the director of MIP LONDON and MIPCOM CANNES, to get an updated preview of what attendees can expect from the 2026 edition of the event.

Executives from YouTube, Goalhanger and Sidemen Productions are among those who will deliver keynotes at MIP LONDON, forming part of a two-day creator economy strand.

MIP LONDON has outlined the program of its first brand entertainment summit, building on the summit introduced at MIPCOM CANNES in October.

MIP LONDON has outlined the details of an increased focus on AI during the second edition of the market, which will feature executives from Luma AI, Deepdub, Versos AI and more.

MIP LONDON’s Creator Economy program, set across February 23 and 24, will feature a mainstage keynote from Evan Shapiro, panels on the role creators in driving audience growth and how premium digital content is commissioned and scaled, a roundtable on building sustainable growth with creator-led content and much more.

MIP LONDON’s program will feature a main stage panel and first-time summit featuring players from the international micro-drama and vertical storytelling sector.

Lucy Smith, the director of MIP LONDON and MIPCOM CANNES, outlines the highlights of the upcoming 2026 MIP LONDON, taking place from February 22 to 24.

More than 250 buyers, including The Walt Disney Company, Warner Bros. Discovery, Paramount, Sky, ZDF and PBS, are confirmed to attend the second edition of MIP LONDON, running from February 22 to 24 at the IET London and Savoy Hotel.

Mansha Daswani checks in with a range of distributors about the inaugural MIP London.