MIP LONDON Wraps After Welcoming 2000 Delegates

The second edition of MIP LONDON has come to a close after welcoming almost 2,000 delegates from 74 countries.

The concentrated three-day format saw packed main-stage keynotes from YouTube, Goalhanger, Sidemen Productions and Evan Shapiro as part of a program featuring over 200 contributors and an expanded focus on areas such as the creator economy, brand entertainment, micro-dramas, podcasting and AI, alongside country showcases, show screenings and genre tracks.

MIP LONDON registered 750 buyers from 66 countries, with most hailing from the U.K., followed by the U.S., France, Germany and Spain.

“This second edition has had amazing energy and wall-to-wall engagement,” said Lucy Smith, director of MIP LONDON. “We’ve seen major deals announced, strategy-defining insights from the stage, packed houses for sessions around exploding sectors like podcasting and micro-dramas and huge sign-ups for our expanded matchmaking program. All of which delivered on our promise of bringing in more people, business and opportunities to this major week for the global industry through a complementary, inclusive, multi-genre market.

“Our focus, as ever, now moves to MIPCOM CANNES, the industry’s biggest and most impactful global market, where we will be expanding the brand entertainment presence and doubling down on bridging traditional and transformational digital sectors at the one definitive global gathering.”

MIPCOM CANNES will take place from October 12 to 15, with MIPJUNIOR running from October 10 to 11.