Bundling and pricing discounts will be key to U.S. SVOD platforms as they look to limit churn amid intensifying competition, according to Ampere Analysis.
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During the Television Critics Association’s Summer Press Tour, Hulu revealed that it is adding a documentary and docuseries to its true-crime slate and has greenlit a new comedy series, among a host of other announcements.
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Hulu revealed a slew of upcoming programming highlights during the Television Critics Association’s Winter Press Tour, including the new original limited series Iron Mike, from the team behind I, Tonya.
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Hulu has revealed a number of new highlights coming to its slate, including a straight-to-series order for the original series The Girl From Plainville, starring Elle Fanning.
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In a conference call with analysts, Robert Iger, chairman and CEO of The Walt Disney Company, weighed in on the international rollout of Disney+, including the upcoming debut in India, and noted that global expansion of Hulu is likely to follow beginning in 2021.
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According to a new advertising study from MediaRadar, Amazon Prime Video has surpassed Netflix as the top OTT spender in 2019, with Netflix coming in second and Hulu remaining in third place.
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