Tag: Gracenote

Nielsen’s Gracenote is teaming up with Amagi to help content owners capitalize on consumer appetite for FAST services.

Gracenote, Nielsen’s content solutions business unit, has launched Gracenote Watch Prompts, a new dataset that gives global video platforms and services interesting facts about TV programs and movies to influence consumer viewing decisions.

Amid an abundance of on-demand content, viewers are spending 10.5 minutes per session deciding what to watch, according to Nielsen's 2023 State of Play report.