Tag: GfK

According to new GfK MRI research, 57 percent of TV viewers report regular binge-viewing, up 12 percent in just ten months. Nearly six in ten TV viewers say they have regularly watched three or more episodes of the same show in one sitting, be it via streaming, DVR, VOD or TV marathons.

Following its latest study, GfK suggests that commercial-free streaming platforms like Netflix and Amazon may need to consider accepting advertising as an alternative to raising their subscription fees in order to achieve revenue and profit growth.