Tag: churn

Only 16 percent of viewers know what they want to watch when they start browsing a video service.

Subscription fatigue and rising competition from social media content are hampering U.S. streaming growth.

Some 42 percent of U.S. consumers regularly subscribe, cancel and then resubscribe to SVOD services.

The number of digital video subscriptions worldwide will reach 3.5 billion by 2028, a 14 percent gain.

Among North American streaming video services, Prime Video has the lowest churn rate, according to Parks Associates.

Prime Video’s launch of an ad tier had a major impact on the ad-supported streaming ecosystem in the U.S.

Consulting firm Magid has released new findings from its analytics-driven tool SubScape, which points to a difference between “bad” churn and “strategic” churn when it comes to streaming services.