Monday, November 4, 2024

Tag: Bundling

Omdia Study Highlights “Super Bundling”

September 15, 2023

Aggregation and bundling are becoming key to consumer habits, according to a new Omdia report, which found that 47 percent of homes in 20 surveyed markets were subscribing to both online video and pay-TV services, up from 13 percent in 2015.