Tag: advertising

Global advertising revenues are projected to reach $1.07 trillion this year.

Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter.

Advertising revenues across 14 markets in the Asia Pacific will reach $238 billion this year.

The global advertising market will reach $989.8 billion this year, a 7.8 percent increase.

Excluding political advertising, the $360 billion U.S. ad market is on track to rise by 5 percent this year and 4.3 percent in 2024, according to Madison and Wall, marking a return to "normalized growth" post the pandemic.

Global advertising spend is expected to top $1 trillion for the first time in 2024, with expenditure on connected TVs (CTV) expected to be among the key drivers.

Global adspend will fall by 8.1 percent this year to $563 billion, according to WARC, due to marketers slashing their budgets in response to the COVID-19 pandemic.

Global advertising revenues will rise by 4.6 percent this year, ZenithOptimedia projects, reaching $579 billion, up from the 3.9-percent growth rate in 2015. ZenithOptimedia’s new Advertising Expenditure Forecasts projects global ad revenues of $600 billion in 2017, reaching $603 billion by the end of next year.