Tag: Ad-Supported Tier

New data on the VOD market in the U.K. from Kantar has found an increasing appetite for ad tiers on SVOD services.

Paramount+ is set to bring its ad-supported tier to Germany, Switzerland and Austria following rollouts in Canada, Australia, the U.K. and Ireland.

Paramount+ is set to roll out new premium and ad-supported tiers in the U.K. and Ireland.

Prime Video’s launch of an ad tier had a major impact on the ad-supported streaming ecosystem in the U.S.

There are more than 100 million subscribers to ad-supported tiers on SVOD platforms in the U.S., per Ampere Analysis.