Taffy’s Consumer and Marketing Group Ups Four Execs

LOS ANGELES, February 12: Taffy Entertainment has announced
four promotions within its consumer products and marketing group, including the
appointment of David DiLorenzo as a VP of the division.

As VP of consumer products and marketing, DiLorenzo is
responsible for all of Taffy Entertainment’s North American consumer products
and marketing activities. Working out of the company’s Los Angeles office,
DiLorenzo’s focus on the U.S. market will allow Cynthia Money, the president of
worldwide consumer products and marketing, to devote more time to pursuing
international opportunities.

Additionally, Marc Grossman has been promoted to senior
director of worldwide corporate communications, after having served as the
director of public relations. Based in Los Angeles, his duties will expand to
include working with the Paris-based team to coordinate European initiatives,
in addition to overseeing all corporate messaging, advertising, publicity and
events.

Meanwhile, in the creative services department, Armelle
Madelin has been promoted to senior director of worldwide creative services
from her previous position as creative director for Europe. She is based in
Paris.

Also in the creative services department, David Aragon was
upped from manager to senior manager of creative services for North America. He
is based in Los Angeles.

In line with the reorganization of the division, Aragon will
report to Madelin, who, along with DiLorenzo and Grossman, will report to
Money.

—By Ned Berke