WORLD SCREEN
Survey: Media Buyers Are Bullish About Linear TV Advertising
A new survey of media and advertising executives points to TV’s continued relevance despite shifts in video consumption, and an optimistic year-on-year outlook for the growth of the medium. Of surveyed participants, 73 percent predict that over the next three years there will be an increase in the consumption of full-length shows online; 77 percent predict an increase in smartphone video viewing; and 79 percent predict more time will be spent watching smart TVs with a direct internet connection.
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