Studio100 Lines Up New Licensing Partners

MUNICH, January 12: Studio100 Media/EM.Entertainment has secured new licensees for its properties Maya the Bee, Heidi and Tabaluga.

Santex Moden secured the rights for Maya the Bee and Heidi for a broad-reaching portfolio of licensed products in the textile area. The agreement will see the commercialization of textiles in Germany, Austria and Switzerland.

Verdener Keks und Waffelfabrik Hans Freitag licensed the rights for a line of Tabaluga cookie pastries for Germany, Austria and Switzerland. Meanwhile, Dautel acquired a Heidi license for the German-speaking countries for iron-on embroidery motives.

—By Kristin Brzoznowski